Solusent Ltd. Marketing and Lead Generation Campaign – Privacy Policy

Effective Date: 01/01/2024

Solusent Ltd is committed to respecting and protecting your privacy in compliance with UK data protection laws, including the UK GDPR and the Data Protection Act 2018. This Privacy Policy describes how we collect, use, share, and protect your personal data specifically for our LinkedIn and Meta (Facebook and Instagram) marketing and lead generation activities. By interacting with our campaign on these platforms, you agree to the terms outlined in this Privacy Policy.

1. Who We Are

For the purposes of UK data protection law, Solusent Ltd, located at 31 Balham Hill, London, SW12 9DX, is the “Data Controller” of your personal data processed in connection with this LinkedIn and Meta campaign. Our campaigns aim to connect with prospective clients, partners, and other individuals by providing relevant information about our products and services. This Privacy Policy applies to data collected through LinkedIn and Meta platforms as part of our campaign.

2. Data We Collect

Depending on your interactions with our LinkedIn and Meta campaigns, we may collect and process the following types of personal data.

a) Contact Information

• What We Collect: Name, job title, company name, LinkedIn profile information, Facebook or Instagram profile details, Email address, and Phone number, if provided.
• How It’s Collected: You may provide this information when engaging with our ads, requesting resources, or completing lead forms on LinkedIn or Meta.

b) Technical Information

• What We Collect: IP address, device type, operating system, browser type, and time zone.
• How It’s Collected: Automatically collected by LinkedIn and Meta when you interact with our ads or profiles.

c) Engagement Data

• What We Collect: Data on how you engage with our ads and content, including likes, shares, comments, and clicks.
• How It’s Collected: Automatically collected by LinkedIn and Meta, as well as through analytics tools embedded in our campaign materials.

d) Marketing Preferences

• What We Collect: Details regarding your preferences for receiving further marketing communications.
• How It’s Collected: Collected through lead forms or in-platform settings.

3. Lawful Basis for Processing

We process your data on the following lawful bases:

• Consent: When you provide explicit consent, such as by filling out lead forms on LinkedIn or Meta or agreeing to follow our LinkedIn page.
• Legitimate Interests: For purposes of marketing, lead generation, and campaign analytics, balanced against your rights and interests. You may object to processing based on legitimate interests at any time.

4. How We Use Your Information

We use your data collected via LinkedIn and Meta for:

a) Targeted Marketing

• To display relevant advertisements, sponsored content, and messaging on LinkedIn, Facebook, and Instagram.
• To tailor our ads and content based on engagement insights.

b) Customer Relationship Management (CRM)

• To follow up with individuals who submit inquiries or interact with our lead forms.
• To track interactions and engagement for relationship management and personalized communication.

c) Campaign Analytics and Improvement

• To analyse campaign performance, user engagement, and response rates on LinkedIn and Meta platforms.
• To refine our targeting criteria, audience segmentation, and ad effectiveness based on collected insights.

5. Data Sharing and Transfers

We respect the confidentiality of your personal data. However, we may share data collected via LinkedIn and Meta in specific situations:

a) LinkedIn and Meta Platforms

• LinkedIn and Meta process data under their own privacy policies and may independently collect data through their platforms. For more information, please review LinkedIn’s and Meta’s privacy policies:
• LinkedIn Privacy Policy
• Meta Privacy Policy

b) Service Providers

• We may share data with third-party providers who help us process and analyse data, run CRM systems, or provide marketing support. These providers process data only per our instructions and are required to protect your data.

c) Legal Obligations

• When required by law or regulation, we may disclose personal data to public authorities or as part of a legal process.

6. International Data Transfers

If your data is transferred outside of the UK (e.g., to Meta’s or LinkedIn’s servers), we will ensure that appropriate safeguards are in place as required by UK data protection law. These measures may include Standard Contractual Clauses or other lawful data transfer mechanisms.

7. Your Rights

Under UK GDPR, you have specific rights concerning your data:

a) Right to Access

• You may request access to the data we hold about you.

b) Right to Rectification

• You may request correction of inaccurate or incomplete data.

c) Right to Erasure

• You can request deletion of your data under certain circumstances.

d) Right to Restrict Processing

• You may ask us to limit the processing of your data in specific cases.

e) Right to Object

• You can object to the processing of your data for marketing purposes or based on our legitimate interests.

To exercise these rights, please contact us at contact@solusent.com. We will respond within one month, in line with UK GDPR requirements.

8. Data Retention

We retain data collected via LinkedIn and Meta only as long as necessary to achieve the purposes outlined in this Privacy Policy or to comply with legal obligations. When no longer needed, data is securely deleted or anonymized.

9. Security Measures

We implement strict security measures to protect your personal data, including encryption, access controls, and secure storage. We also require our service providers to maintain security standards for your data.

10. Cookies and Tracking Technologies

LinkedIn and Meta use cookies, pixels, and similar technologies to gather engagement and usage data. By interacting with our campaign, you agree to the use of these technologies, as outlined in LinkedIn’s and Meta’s cookie policies. For more details on your options, please review:

• LinkedIn Cookie Policy
• Meta Cookie Policy

11. Updates to This Privacy Policy

We may update this Privacy Policy periodically. Substantial changes will be communicated via email or on our website, and the “Effective Date” will be revised accordingly.

12. Contact Information

For questions, requests, or concerns regarding this Privacy Policy, please contact:

Solusent Ltd.
Data Protection Officer
31 Balham Hill, London, SW12 9DX
contact@solusent.com
0203 1938 835

If you are dissatisfied with our response, you may contact the Information Commissioner’s Office (ICO) at https://ico.org.uk.

By participating in this LinkedIn and Meta campaign, you confirm that you have read, understood, and agreed to this Privacy Policy.